Adding Drama to a Show Floor Product Debut

Industry: Industrial | Size: n/a SQ. FT.
Booth Type: Custom | Show Type: Engagements



Xylem had an exciting product launch planned for the show and needed a way to convey that excitement and anticipation prior to launch, as well as a dramatic unveil for the actual launch


mg staged a noteworthy event on the show floor, complete with lighting, video, music, augmented reality and costumed brand ambassadors.  An impactful product debut was revealed through a high-impact kabuki drop, creating a theatrical moment worthy of the product, the brand and the show.