Adding Drama to a Show Floor Product DebutIndustry: Industrial | Size: n/a SQ. FT. Booth Type: Custom | Show Type: Engagements
Xylem had an exciting product launch planned for the show and needed a way to convey that excitement and anticipation prior to launch, as well as a dramatic unveil for the actual launch
mg staged a noteworthy event on the show floor, complete with lighting, video, music, augmented reality and costumed brand ambassadors. An impactful product debut was revealed through a high-impact kabuki drop, creating a theatrical moment worthy of the product, the brand and the show.