Xylem

Presenting a Unified Brand

Industry: Manufacturing | Size: 1,000+ SQ. FT.
Booth Type: Custon | Show Type: Engagements
Challenge

Create a space that brought 5 divisions and multiple brands together in a new way.

Solution

Product displays, impactful graphics, unique wayfaring signs and a dynamic product launch event helped attendees understand all that Xylem had to offer in building urban resilience. Pre-show awareness was driven by a tiered messaging strategy that identified the top 5 applications and individual brand benefits that spoke to the key target audience.