Stevens Aviation

mg takes exhibit and engagement to new heights

Industry: aviation | Size: 400-1000 SQ. FT.
Booth Type: custom | Show Type: Engagment

Challenges

  • Utilize existing exhibit components from a previous exhibit partner, yet create an engaging new experience and marketing campaign
  • Make everyone aware of the ADS-B Federal Mandate & their Gulf Stream Capabilities 
  • Create a VIP targeted campaign for NBAA 
  • Develop pre-show and at-show elements that drove attendance and in-booth engagement

Solutions

  • mg added augmented reality, updated message treatments and a special VIP lounge to the existing exhibit to create a fresh experience for NBAA
  • mg developed and designed an engaging ad campaign to deliver key messages
  • To provide added incentive and exclusivity to the VIP audience, mg created the Stevens A-List, an invitation-only experience within the booth that included a bourbon tasting engagement
  • Awareness and traffic was driven by a robust pre-show marketing effort, including an attention-grabbing dimensional direct mail campaign