Ply Gem

A Campaign to "GET OUSIDE"

Industry: Construction | Size: 1,000+ SQ. FT.
Booth Type: Event | Show Type: Events
Challenge

Move from traditional product vignettes to a more compelling solutions-focus

Solution

On the outside, Ply Gem showcased their exterior products in action right on the home structure. On the inside, mg engaged the target audience in a true-multi-media experience that showcased the beauty, functionality, durability and value of Ply Gem products in the Home of Solutions.