Nestle

Celebrating 150 Years

Industry: Food | Size: 1,000+ SQ. FT.
Booth Type: Rental | Show Type: Exhibits
Challenge

Unify various consumer, scientific and research divisions within a shared exhibit space that tells ONE Nestle story

Solution

mg breathed life into an existing exhibit structure through technology and engagement. The term "Celebrating" became a common thread for each division to communicate their commitment to health and wellness. Also, "Brand Spotlights" enabled each division to utilize the central area of the exhibit to highlight their initiatives through live demos, key opinion leaders and more.