mg

Simply game-changing. Simply mg.

ExhibitorLIVE Industry: Experience Marketing - Self-promotion | Size: 400 -1,000 SQ. FT.
Booth Type: Custom | Show Type: Exhibit, Event, Environment

 

Challenge:

mg had just created a simply game-changing rebrand of an almost 60-year organization, including the simplification of the brand name to mg, from MG Design.  The challenge was to publicly launch the new brand and expanded offerings at ExhibitorLIVE 2017.

Solution:

Inspired by the phrase, simply mg, the team built a comprehensive experience before, at and after the show.  The exhibit itself brought the new logo to life through an oversized back-wall logo structure, complete with an LED insert.  Overhead a series of logo forms created visual impact from across the hall and kinetic light bars added a first for the show – experience in motion.  At ground level, a dramatic full-length touch-screen bar literally and figuratively highlighted mg’s front-to-back offerings.

Single Source Simplicity™ came to life with spotlights on a number of unique offerings, including; magnify, our full-service engagement marketing agency, mg Digital Solutions, staff coaching, measurement programs, meetings & events and the proprietary plug and play mediaGO™ player.

The result:  mg was awarded best booth staff, an honor that recognized the people of mg, our real difference maker.  

That’s simply mg.