mg

The Making of a Great Experience

Industry: MG | Size: 400-1,000 SQ. FT.
Booth Type: Custom | Show Type: Exhibits
Challenge

Create a space to facilitate meaningful conversations.

Solution

mg created an authentic coffee house experience, complete with a professional barista and musician. This truly branded environment was called The Mug, where mg puts yo[u] in the middle of everything we do. An integrated marketing campaign was key to its success, as it earned the Best in Show – Large Exhibit Award.