Blowing up the Brand Experience

Industry: Consumer | Size: SQ. FT.
Booth Type: Consumer Event | Show Type: Events

L'Oréal's Garnier hair care brand had built the standard tent engagement for summer samplings in the past. mg had to develop an event architecture that would stand out for their 10-city summer sampling tour. It also needed to contain several working stations for hair stylists, showcase brand messaging, and provide areas for product samplings and information


Think “out of the box!” Literally! A 6,000 square foot inflatable dome was designed, 80' in diameter and 24' tall. This structure not only grabbed attention but created a flexible structure both for space and set-up needs. The design would totally immerse guests in the client brand, all competitor noise was shut out. Taking down the “walls” created a more interactive and theatrical environment.