Kraft-Heinz

Hole in One Sponsorship

Industry: Food | Size: SQ. FT.
Booth Type: Consumer Event | Show Type: Events
Challenge

Kraft wanted to boost its presence and leverage its sponsorship of the LPGA Tournament in Palm Spings.

Solution

mg created customized engagements for attendee events and VIP receptions that spanned the tournament. In hospitality tents, branding became part of the architecture in special hanging treatments and column wraps. Visuals of highlighted Kraft products took center stage. Outdoor environments featured customized umbrellas tables and sampling areas.