The Kraft Heinz Company

Kraft and Heinz debut their new combined brand

NACS 2016 Industry: Food | Size: 1000+ SQ. FT.
Booth Type: Hybrid Rental | Show Type: EXHIBITS

 

Challenge

NACS 2016 was the debut of the new combined Kraft Heinz Company brand to the convenience store market and the new organization needed to make a splash to create awareness

Solution

mg, as a long-time partner of Kraft, was selected to create the exhibit experience and designed an experience with the look and feel of an actual convenience store to display their range of products in a relevant and meaningful way