Alere Portfolio

Tunnel vision is an eye opening experience

Event:
HIMSS14
Size:
1000+ sq. ft.
Type:
Rental

Alere, a leading healthcare information company, had a compelling story to tell at HIMSS14. Four weeks prior to the show they relocated their exhibit space to a better position and a bigger floor plan and looked to MG Design to quickly mobilize on a bold new strategy. MG created a tunnel design that was stunning, not only because it was interesting and inviting, but because it was effective in telling the Alere story, generating a large amount of buzz on the show floor. 


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