Two Brands & a Product LaunchIndustry: Healthcare | Size: 1,000+ SQ. FT. Booth Type: Rental | Show Type: Program, Global, Exhibits
Design a customer experience that adapts to several shows while enabling two different brands to be showcased alongside overall Gilead brand
mg designed an exhibit experience that not only allowed each brand to be showcased well alongside the others, but which also enabled synergies to be enjoyed between the brands. mg produced a hybrid design that worked well with two different booth configurations – 30'×40' and 30'×50'. Design flexibility enabled our client to spread the cost across three shows.