Gilead

Two Brands & a Product Launch

Industry: Healthcare | Size: 1,000+ SQ. FT.
Booth Type: Rental | Show Type: Program, Global, Exhibits
Challenge

Design a customer experience that adapts to several shows while enabling two different brands to be showcased alongside overall Gilead brand

Solution

mg designed an exhibit experience that not only allowed each brand to be showcased well alongside the others, but which also enabled synergies to be enjoyed between the brands. mg produced a hybrid design that worked well with two different booth configurations – 30'×40' and 30'×50'. Design flexibility enabled our client to spread the cost across three shows.