Georgia-Pacific

Rebranding a Thought Process

Industry: Manufacturing | Size: SQ. FT.
Booth Type: Permanent Environment | Show Type:
Challenge

Completely transform the company’s 25,000 square foot Technology Development Center into an interactive, experiential environment.

Solution

The transformation to engage and inspire customers, prospects and staff attending the Innovation Institute event took place inside and out. Guests participated in a precisely choreographed interactive experience as they toured the facility. The Institute received national attention in trade publications.