Ferring

The Tree of Life

Industry: Healthcare | Size: 400-1,000 SQ. FT.
Booth Type: Custom | Show Type: Engagements
Challenge

Initiate brand awareness in a compelling way.

Solution

The mg team implemented a Tree of Life sculpture that provided patient profiles and physician testimonials and spoke to the company philosophy of “People Come First at Ferring”. Product stations helped to define the difference for both the patient and the doctor, such as the MOA and how easy it is to administer. A relaxing community space offered opportunity for increased learning.