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MG client Riverain Medical recently underwent a rebrand as Riverain Technologies, further highlight­ing its diverse range of products that now extend beyond the medical marketplace. The new brand debuted at RSNA along with a new focus on overall product category offerings. With a prime location near the front of the North hall entrance, and only 8' high inline displays in front of Riverain, MG encouraged the use of large scale billboards that we knew would be visible from the show’s main and central concourse.

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