Register to Download Case Study

To help portray the product in its natural environment, an outdoor feel and the use of natural materials were two major keys in the design of Niner Bikes’ exhibit. The floors and walls were wooden, devoid of any laminate, keeping with the “natural” theme.  The company’s slogan, “Pedal Damn It,” was inscribed on the flooring, while on the back wall pictures of “family” were incorporated to honor their dedicated group of riders, whom they consider “family.” Unique meeting areas were furnished with branded beanbag chairs called “hip sits.”  But the stars of this exhibit were the bikes, which were showcased on uniquely lit, elevated product displays.

• 1
• 2
• 3