Sampling Marketing Strategies
- American Dietetic Association’s Food and Nutrition Conference and Expo
- 1000+ sq. ft.
When taking a new approach to marketing at the American Dietetic Association’s Food & Nutrition Conference and Expo, Nestle decided to test the waters with a custom rental exhibit property. The company has two divisions and wanted to see if combining the product offerings of both into one exhibit would improve brand awareness or confuse conference goers. The result was an exhibit that included a working kitchen, a bakery, health bar, beverage bar and prepared foods station. Attendees entered the exhibit, visited product stations and were quickly drawn to the aroma of the food available for sampling. The Nestle team reported the “best show ever” as the last of the food samples was devoured. The sales team was pleased with the exhibit and hungry for more planning to use portions of the exhibit at Clinical Nutrition Week.