MG Design’s Exhibitor2011 presence, The MG Design Mansion of Mystery, clearly illustrated effective use of technology that can seem mysterious to exhibit managers. This interactive display utilized RFiD, Augmented Reality, QR Codes, and Social Media to drive visitors through a customized experience while gathering useful participation data. Attendees left the MG Design exhibit impressed with the firm’s strategic focus and design capability as well as a better understanding of how to use technology for maximum impact and return. Mystery solved.  Another Sizzle Award from Exhibitor Magazine for Best Integrated Marketing capped a successful show for MG.

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