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At the American Academy of Dermatology ‘s Annual Meeting, a large curved banner, that spanned the length of LEO Pharma’s 20’ x 50’ custom rental medical affairs booth, acted as a beacon that helped the pharmaceutical company attract attendees from all across the show hall and helped LEO Pharma attain its goal of creating visibility. But that 20’ x 50’ booth wasn’t the only exhibit that LEO Pharma had at AAD. A much larger, more product centric, 50’ x 70’ custom rental was also at that show, displaying LEO Pharma’s brand new product, Picato.  Both exhibits featured numerous freestanding structures with touchscreens scattered all across the exhibits, where visitors could engage with a LEO Pharma associates and learn more about the company and its products. 

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