Kraft Foods Portfolio
Welcome to the Club!
- NACS 2011
- 1000+ sq. ft.
Dramatic lighting in brand colors of blue, orange, white and purple created an eye-catching club experience at Kraft’s National Association of Convenience Stores exhibit. Attendees were drawn to the illuminated environment where they could interact with product displays, enjoy samples, visit the lounge and share insights in an iPad questionnaire. Branding was integrated into each piece with product logos and slogans on walls, tables, even the couch pillows.
The Kraft NACS exhibit was a collaborative effort with Kraft's agency, Quinn Fable. MG Design welcomes the opportunity to collaborate with other stakeholders to deploy the best and most strategic solutions for our clients.