Custom Exhibit, Measurement, Training
- American Society for Industrial Security (ASIS)
- 400-1000 sq. ft.
When Genetec wanted to stage a soft launch of a new product, a new custom exhibit developed for ASIS was the perfect stage. The company relied on MG’s comprehensive staff training and measurement expertise to engage attendees and gather market research. The eye-catching exhibit drew attendees in, and the highly trained staff connected with visitors, getting them to spend 30% more time with Genetec compared to their competitors. MG’s post-show analysis revealed that the staff training paid off with 97% of visitors saying the event staff was able to answer their questions.