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When Genetec wanted to stage a soft launch of a new product, a new custom exhibit developed for ASIS was the perfect stage. The company relied on MG’s comprehensive staff training and measurement expertise to engage attendees and gather market research. The eye-catching exhibit drew attendees in, and the highly trained staff connected with visitors, getting them to spend 30% more time with Genetec compared to their competitors. MG’s post-show analysis revealed that the staff training paid off with 97% of visitors saying the event staff was able to answer their questions.

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