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Following their sale from Baxter Healthcare, Fenwal needed to create a new, independent brand identity and establish themselves as a major player in cellular therapy. They made a big splash at the AABB show with the announcement of four new products, plus a new brand look and feel that features vibrant colors and bold graphics. Using five simple, yet impactful PowerPoint presentations in exhibit kiosks, Fenwal was able to establish their new brand with a laser sharp focus on products, creating a lasting impression with their audience.

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