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Covisint wanted to clearly communicate that they make cloud computing software, but wanted add a lighter touch as well. MG infused the exhibit with a little bit of fun, evoking a subtle 1970s vibe. The result was a 30'× 40' rental that included dramatic eye-catching overhead discs and cylinders, inspired by the company logo and the nature of their product; cloud computing software for the healthcare information technology market.

Before the show, a mailer, containing a physical key with Covisint’s campaign slogan, “the key to perfor­mance based healthcare” was dropped in attendees’ hotel rooms, inviting guests stop to stop by their booth for a chance to win a prize package.

Covisint’s goals were exceeded, with leads up by 350% over the previous year!

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