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Customers love Cars.com and often visit the site first when shopping for new wheels. The online research company wanted to share this news and their unique product offerings with dealerships at the National Automobile Dealers Association event. To drive traffic (pun intended) MG prominently used the company’s signature, royal purple brand color to create an eye-catching and inviting space. The exhibit included interactive stations, seating pods, private meeting rooms and an upstairs bistro allowing the Cars.com team to share the Cars.com story in the most comfortable way possible. Traffic was high and sales conversions remained on track and Cars.com deemed the event a success.

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