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As an established global leader in life science equipment and services, Bio-Rad asked MG to infuse their exhibits with new energy to showcase their high-tech solutions. We answered the call with a contemporary, clean structure that used prominent graphic towers to attract attention across the showroom floor and interactive workstations to showcase products throughout the space. The best part is the flexibility of the exhibit. It can be configured for a 50’ x 50’ for the Society of Neuroscience show or as a 20’ x 20’ footprint for the other events on their annual calendar.

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