American College of Radiology Portfolio
Standing Tall at RSNA
- 400-1000 sq. ft.
ACR approached MG Design with a goal of clearly communicating their five brand pillars, and MG took that request quite literally by turning those pillars into architecture.
The five towering beacons stood 24' in the air (the maximum height allowed at RSNA), while communicating the core values and offerings of the ACR: Quality & Safety, Education, Economics, Clinical Research and Advocacy. The triangular shape of the pillars provided several canvases for branding that included a brand pillar, a full list of product and service offerings, and large scale lifestyle imagery of happy radiologists (which is the result of the use of products from the ACR).