Cooper SurgicalIndustry: Healthcare | Size: 400-1,000 SQ. FT. Booth Type: Custom | Show Type: Exhibits
Create a space that eliminates barriers, inviting attendees in
mg turned their previous design inside out designing four sleek circular demonstration stations placed around the perimeter but all facing inward. This layout brought attendees out of the aisles and into the space ready to be engaged at each area of the brand experience.
Make the design scalable
mg used a modular approach that allowed the components to be scaled down and used in an in-line space as it was just as important to offer the big booth experience in a smaller space. The components could also be scaled up to allow for program growth.