Big Ass Fans

Playing it Smart at CES

Industry: Construction | Size: 400-1,000 SQ. FT.
Booth Type: Custom | Show Type: Exhibits
Challenge

Bring the Haiku brand to life and make it stand out on the crowded CES show floor

Solution

mg created a simple house structure in line with the Haiku’s award-winning minimalist design. However, the space was visually interesting with the use of different textures and the space was made very warm and inviting with a fireplace in the center. The fireplace was actually a digital screen with a video of a real fire playing on it which garnered a lot of attention