BD

Rethinking Client Appreciation

Industry: Healthcare | Size: SQ. FT.
Booth Type: Consumer Event | Show Type: Events
Challenge

To provide a consistent event management and production process across numerous annual events. In addition, to position BD Diagnostic Systems "top of mind" with various medical groups across various association and conferences in competitive environments.

Solution

The customer takes center stage no matter the venue. Sites are re-branded to position BD on the forefront of innovation and create show "buzz." Interaction is must to break down barriers and encourage networking.