The Latest: By Design Blog The Latest

"MG gave us an edge by being able to do everything from start to finish!"

We sat down with Kimberly Leonard, Marketing Manager at Covisint Healthcare, to hear in her own words how MG made their HIMSS14 experience the best one they have ever had.

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My relationship with my pants (clients)

As we all know, relationships aren't always easy and at times there is tugging and pinching. But it is important to steadfastly hold on and wear them proudly every day!

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Exhibiting Growing Pains in India

India is an amazing country rich in culture and history, but has the ability to instill fear in even the most seasoned event and trade show manager.

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The Art of Fabric

MG's fabric department lead "artist" Rebecca Rovik shares thoughts on MG's commitment to using the right fabric for the right project.

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The Smell of the Greasepaint, the Roar of the Crowd

MG's John Patten shares his thoughts on why there is no business like show business!

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Smile if there is a name tag on your shirt

A respectful, friendly staff is just as important as a dynamic exhibit design. Training your staff can be the difference between bringing home leads and bringing home customers.

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Good words get good results

Sadly, as a copywriter, I know that people do not like to read. We are all busy. But instead of giving up, I need to work harder to make fewer words say more.

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International trade show budgets come in all sizes

You have decided to expand your trade show presence beyond the North American borders. You have a great design in place, but more importantly, you need to budget for each location.

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Digital Tablet vs. Pen and Paper? How About Both?

We are in the business of face-to-face marketing. What is more important than looking your customer or prospect in the eye and actually having a face-to-face conversation? Nothing!

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Bring the Brand Home

If it is your responsibility to determine the best ways and best places to showcase your company’s brand throughout the year, MG challenges you to consider your workplace - permanently.

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MG Reflects on Earth Day 2014

As we celebrate Earth Day, MG looks to our own environmental policies and how we look to better corporate citizenship.

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Crossing the Canadian Border without Delay

It is always a challenge when navigating through customs at foreign borders and Canada is no different.

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The Euroshop Experience. Part Two

MG's VP of Creative, Rob Majerowski shares more on his recent trip to Euroshop - in this installment; trends from the show.

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The Euroshop Experience. Part One

MG's VP of Creative, Rob Majerowski shares a few observations from the latest Euroshop.

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Adding a "Social" Element to Your Exhibit Program

MG looks at ways to enhance your exhibit program by incorporating social media.

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Simple Resolutions for the New Year

At this time of year, it's a good idea to look at a few new ideas that can lead to greater opportunities in the New Year.

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MG and Ronald McDonald Celebrate the Simple Joys of the Season

MG looks back to the early creative inspirations and encourages great kids to express their creativity.

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7 Ideas on How to Manage and Reduce Trade Show Costs

MG’s Jennifer Hinkle shares some ideas on how to approach 2014 with an eye on efficiencies.

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Reflecting on 11.22.63: From Social to Solutions

MG's Betty Kasper reflects on the changes in the industry since the Camelot era.

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Is Marketing Specifically to Latin America As A Group Appropriate?

Do we really understand what Latin America means, what defines it and how that definition fits into the business world?

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Magnifying Your Engagement Effectiveness

MG's engagement marketing group shares a couple of ideas on how to immediately increase your engagement effectiveness.

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The Art of Listening

MG prepares for the application process for the 2nd Annual Michael Grivas, Sr. Exhibit Design Excellence Scholarship.

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Creating a "Road Map" Strategy for your Experiential Program

MG shares thoughts with Exhibit City News on mapping out an integrated marketing plan for your exhibit or event.

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Defining Success Part 3: Competitive Audits

In the third and final installment in the series, MG looks at the power of competitive intelligence.

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Coming to America? Kelli shares the basics.

We often think about exhibiting globally in terms of going to other countries, MG's Kelli Steckbauer turns the tables with info on those coming to the U.S for the first time.

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Defining Success Part 2: Don’t guess, just ask

MG looks at defining and measuring success - Part 2 in a series.

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Defining Success: Part 1

MG begins a three part look into defining and measuring the success of your trade show program.

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CTSM Certification: Worth Considering!

Just like an outstanding exhibit, you too can stand out as an outstanding professional.

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A Baby Calf Versus $900.00 in Quarters?

You might be asking yourself what on earth do those two things have in common and how could they possibly relate to the world of trade shows and conferences.

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Exhibit Furniture: Enhancing Tone and Visual Balance

As a designer I feel obligated, yet delighted to keep fresh with the newest and sleekest furniture on the market for rent or purchase.

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50 and Fabulous!

MG is among Event Marketer’s Fab 50 list of top exhibit partners.

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Reminders for Appropriate Booth Staff Behavior

While the dos and don’ts of staff behavior may be stating the obvious, it is important to bring awareness to this as a reminder, because it does make a big difference.

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The future of our industry is in good hands

This past March at Exhibitor2013 in Las Vegas, MG was proud to honor two extremely talented design students with scholarships at a breakfast in their honor.

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Lit up at LIGHTFAIR

LIGHTFAIR International is a great inspiration for exhibit designers not only for all the great new LED lighting products, but also for the design of the exhibits themselves.

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Putting a Spring in your Exhibit's Step!

It's the time of year to plant new seeds to encourage growth. MG's Ben Olson shares 3 ideas to freshen up your exhibit program.

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Austria: The Hills are Alive!

MG's Kelli Steckbauer shares her thoughts on exhibiting in Austria.

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Trends coming out of EXHIBITOR2013

Lights, camera, action!

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On the road at EXHIBITOR2013

Putting ourselves in your shoes at the trade show for trade shows!

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Four Key Factors in the Rent vs. Own Question

MG offers a "Smart Brief" on the age-old question of rent vs. own.

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4 Tips You’ll Want to Bring to Every Show

Before trade show season swings into warp speed, we wanted to share a few tips on things that are sometimes forgotten in the craziness of show prep.

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Key exhibiting differences in North America vs. the rest of the world

In this article, we are going to explore key differences in exhibiting in North America vs. the rest of the world.

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Opening Lines of Engagement

The first line of engagement can be a make or break point in the relationship with an attendee.

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Exhibiting in Denmark: A primer

Heading to Denmark for a show soon? MG's Kelli Steckbauer offers her thoughts on the land of fairytales.

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Exhibit Staff Training Tips

With the start of a New Year, it’s time to assess some aspects of your tradeshow program that may need to be reviewed.

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RSNA 2012 - Giving Thanks for a Great Show!

Another successful year at RSNA has come and gone, and we celebrated Thanksgiving at McCormick Place (at least the weeks before and after).

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Looking Back on 2012

MG's John Patten takes a look back at highlights from 2012.

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Going green!

As the world’s largest expo dedicated to green practices in building construction, each year the Greenbuild Expo attracts exhibitors and attendees from around the globe.

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Rio de Janeiro, Brazil: History in the Making

If you haven’t noticed by now, I’m sure you soon will – Rio de Janeiro is putting its mark on the map.

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Green Exhibiting

To quote Kermit the Frog, “it’s not easy bein’ green,” and that holds true especially when it comes to trade show exhibiting.

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Fabric How I love Thee, Let Me Count the Ways

When someone sees Master Fabric Craftsman on my business card, the first words out of their mouth are usually “tell me why fabric is a smart exhibit choice.”

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Defining and Defying Drayage

Exhibit costs aside, shipping and material handling is infamously known to be the trade show industry’s most costly element and there are several ways to beat these rising prices.

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Exhibiting in Germany: Sprechen Sie Deutsch?

Happy Oktoberfest! Even if you know little about Germany, I’m sure you are all at least familiar with the Oktoberfest celebration.

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Finding Your "Sweet Spot" on the Show Floor

There are some firm believers that deem finding the best available space on the show floor one of the most important things when exhibiting, and should definitely be a top priority.

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It’s time to show, not tell

As the physical and digital worlds become more connected than ever before – it is important to stop and look where we are going.

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Exhibiting in Peru: Llama or Lima?

Welcome to amazing Peru. From the famous Machu Picchu to uncovering one of the many ethnicities that makeup the Peruvian civilization, you’ll never lack for something new to experience.

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Remembering the "Experience" in Experiential

When beginning to build an experiential program, we need to develop the experience first – both the experience for the brand and the experience for the audience.

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Advantages of Fabric Exhibits when Shipping

Fabric elements in today's trade show booths have helped designers think BIG, especially when installing overhead pieces.

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Forget your travel fears and head to Russia

Have you ever wondered what it would be like to travel to Russia? I always wanted to go but still had this fear deep down that was only heightened by the Visa process.

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Finding Shipping Efficiencies in the Tradeshow Industry

The shipping aspect of the tradeshow industry is a fiercely competitive part of our business.

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Trends in Exhibit Flooring

Exhibitors today are wisely seeking to make the most impact for their money and to use every inch of space sensibly, expanding the designer’s creativity to the floors and ceilings.

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Barcelona: La Vida Loca

Barcelona: The architecture, the palm trees, the food, the wine, the ocean. What’s there not to love?

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Debunking 10 Myths of Rental Exhibits

We’ve all heard them. Rental sound bites that perhaps you’ve never stopped to seriously question. Here’s a look at some of the most common misperceptions about rental exhibits today.

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MG Mid Month REFRESH: Getting your Sightlines Right

Sightlines are particularly important in exhibit design because of the visual noise at a tradeshow environment. Exhibitor's are looking to stand out and compete for attention.

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Trends coming out of HCEA 2012

HCEA 2012 included a robust educational track with focus on Healthcare, networking events, and a tradeshow floor filled with vendors catering to the medical market.

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Collaboration Begins with the RFP

The RFP process is all too often a one-directional process. MG offers some thoughts on improving your results from the process by adding collaboration with your partners.

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MG Mid Month REFRESH: Additions to Enhance Exhibits

Enhancing your existing exhibit with additions like a virtual greeting center or lead management tools is a great way to REFRESH and keep things exciting.

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Thinking Outside the Age Box

MG can help you think outside the age box by building an experience that can be relevant and engaging to multiple generations.

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Linking Leads with your CRM System

Here at MG Design we help clients implement sophisticated lead retrieval systems and can assist with linking those systems in real time with enterprise CRMs.

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MG Mid Month REFRESH: Lead Capture with Tablets

Adding a tablet-based lead and data capture program is an easy way to amp up your on-site experience and streamline your back-end follow up.

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Exhibit Tech. from a Designer's Perspective

There absolutely is a wow factor to technology, but what’s more important is the “coefficient of appropriateness” which dictates the use of the right technology for the right situation.

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No, no and know. Tales from the show floor

After overhearing a show floor conversation about the merit of renting vs. owning a custom exhibit, it became very clear that people have different perceptions of what a rental can be.

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MG Mid Month REFRESH: Mixing it up

Adding rental components to your existing exhibit can be a smart way to refresh your trade show presence without a major investment.

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Refresh Your Lines of Engagement

The simple refresh of changing from a closed-ended question to an open-ended question can lead to a longer engagement and a better chance of drawing the attendee in to your booth.

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MG: Refreshing the Talent Pool

Introducing the Michael Grivas, Sr. Design Excellence Scholarship, sponsored by MG Design.

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Who’s in your corner?

Life in the exhibit industry isn’t for the faint of heart. Every day is a battle to achieve new ground on marketing goals, slay the budget dragons and wreak havoc on the competition.

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