Stories make powerful connections. And they can do that in a variety of ways; the spoken word, the written word, photography, video, sculpture… and they can be told by a trade show booth.
What stories tend to do, more than any other type of incentive, is move people to action. And that is what every exhibitor wants to do with their target audience – move them to awareness, deeper interaction and ultimately partnership.
The good thing is that your trade show booth can house a variety of storytelling vehicles in one space. Unfortunately, that can also be a bad thing. Unless they work together along a single plot line, the story will not become a bestseller.
So, let’s look at 5 storytelling tips for inspiration.
The best part? The story doesn’t have to end the last day of the show.