The last day of show is typically a slow traffic day for exhibitors, with many attendees using this as a travel day. At the same time, we often face pressure to make this a productive day for our trade show and event marketing program. How can you address this dichotomy?
Here are five ways exhibitors can attack the “last day” challenges:
You can’t change human behavior, but you can help make the most of your show calendar in ways that won’t compromise ROI.
Jen Borucki, HMCC, is a Marketing Communications Specialist for MG Design, a global full service experiential marketing partner with complete turnkey design, fabrication, marketing, service and labor offerings to successfully create experiences that enrich our clients, our team, our community and our world. In addition to answering your RFI/RFP questions, Jen also provides copywriting services through MG’s internal marketing services agency, magnify™. She recently obtained Healthcare Meeting Compliance Certification through MPI.