We lock our homes. Password protect our phones and computers. Install anti-virus software. Keep an attack Chihuahua at the door at all times.
Well, maybe not so much the last one – but you get the idea. We protect what matters to us.
Does that same level of care extend to the power behind our brands when it comes to trade secrets and employee-privileged information at an exhibit or event?
By definition, the show floor is very different than other channels. After all, the Number One reason that attendees visit our booth is to learn what is new – and we know they come with checkbooks poised to do business. Transparency is important in evolving our relationship to be sure. How do we make sure we don’t give too much away in the fact-finding process?
Remember, you’re in the drivers’ seat when it comes to privileged information. Safeguard what matters to your brands.
Jen Borucki, HMCC is a Marketing Communications Specialist for MG Design, a global full service experiential marketing partner with complete turnkey design, fabrication, marketing, service and labor offerings to successfully create experiences that enrich our clients, our team, our community and our world. In addition to answering your RFI/RFP questions, Jen also provides copywriting services through MG’s internal marketing services agency, magnify™.