How do you create great rapport with a new prospect? Act like an archaeologist. First, because who doesn’t want to be Indiana Jones and second, it is important to come to the table with some knowledge about their brand, audience, industry and what their competitors are doing. This can go farther than anything else to build a compelling relationship story that endures well beyond the initial sale.
So how do you inspire a little Indiana Jones-type perspective into your next experience marketing adventure?
Empowering your team with fresh perspective requires out of the box thinking. Ready to accept the challenge and put on your archaeologist fedora? Your team will be happy you did!