One of the benefits of exhibiting at a tradeshow is the guaranteed amount of space you’ve paid for to create your display. 10x10, 20x20, etc.- at least you know what you have to work with. But what about those uncontrollable spaces? The ones where you bring your portable display, table cloth, and promo items but have no idea how much space you will be given. In these instances, one size definitely does not fit all when discussing portables.
In a former life I worked in higher education. Job fairs, transfer fairs, high school events, and general community promotion were a regular part of my duties. Each time I was at a new location, it was a crapshoot on how much space I would be given.
A standard banner stand was usually my go-to, but there were often times that I was sandwiched between a sea of competitors and a table top display would have been much more functional. Other times, I was the only person promoting that day in a large atrium or lobby and those are the days I wish I would have brought my 10x10 for big impact.
Regardless of your industry, chances are you may experience similar challenges regarding your displays outside of tradeshow season. Here are a few tips to consider when planning for your non-tradeshow events;
As author Bernard Kelvin Clive has stated “It's your difference that sets you apart not your similarity, stand out!” Don’t do what everyone else is doing.
If you are looking to up your portable game, consider partnering with a trade show company. They can help you determine the best options to meet your needs throughout the year from both a design and a production standpoint.
Megan Wells is a Marketing Services Coordinator for magnify™, MG’s internal engagement marketing agency. She holds a Bachelor’s degree in electronic media and a Master’s in Sports Management. Always the consummate athlete, Megan’s love of sports has strongly influenced her professional life. She joined MG after many years on the client side of the business, most recently serving as Director of Community Partnerships for a local university. Still part of the academic community, Megan is also an adjunct professor of sports marketing. Her expertise and true team spirit make her a valuable addition to every project.