Companies are utilizing experience marketing now more than ever. It still reigns as the best way to engage new clients and create a connection that surpases all other marketing techniques.
However, one area of experience marketing that is usually overlooked is permanent installations. Some would argue (myself included) that this might be the most important branding element that companies should focus on.
We can dazzle potential clients and impress them on the show floor or at a well-conceived event. We can talk about our product on the phone and really sell you on our company culture. This will all fall flat if the client tours the facility and the identity and culture of our company isn’t properly represented.
Focusing on Permanent Environments will help solidify all the work you did prior to bringing a potential client to your facility. Below are some ways to brand your environment.
There really is no limit in what you can do with your space, and I would encourage you to push the limits and go beyond the conventional standards. Sticking to these 5 key points will help you conceptualize how you would like your company represented when the next big client walks through the door.
Use trade shows and events to get them interested, use your facility to close the deal!