It’s always fun to attend a large consumer show and see what we can learn to bring to our primarily B2B clients. The basic premises of engagement and attraction are often quite similar and while there may be industries where certain tactics may not be appropriate, great ideas can often be tailored to other exhibitors of all scales and budgets.
The show was a great glimpse into some of our most iconic brands and a great chance to observe the consumer as they experience this event. On the whole, the mg team found great experiences and a few real missed opportunities. But, we all took something from the experience that we can use as we look to engage the next HCP, or Engineer, or Auto Dealer or IT Professional, or…