Afternoon study sessions at EXHIBITORLIVE were a hit with attendees taking time to visit the MGU library each day for a quick-hit round table discussion on a key industry topic. Monday’s session was a measurement primer intended to give attendees measurement strategies they can use to improve their exhibit program and advance their career.
So what did we discuss?
In an industry that until recently has been dominated by anecdotal experiences, adding objective data to the conversation and analysis of each show can be an incredibly valuable tool to advance your exhibit program and your career.
MG’s magnify team offers complete measurement programs and competitive intelligence services to our clients. For more information, contact Ben Olson, VP of Marketing, at firstname.lastname@example.org.