Is your organization considering a physical “refresh”…maybe a lobby re-branding…an innovation center…an interactive kiosk…or a more permanent display of some kind?
All of these installations are great means to convey your brands and initiatives and to provide the most impactful visitor experience at your locations. This is a big deal.
How can this effort and investment in your facility be fully supported? And how can the greatest engagement and awareness be built around this kind of project? Similar to any other kind of product launch, your installation should have a strategic marketing plan to back it up. This should include; how are we telling people about the exciting plans…then documenting the progress...then showcasing the final product. The more creative you are about this, the more excitement you will build.
Devising an Opening Event Campaign
Showcasing your facility enhancements illustrates your organization’s passion and long-term commitment. Celebrate it. This is a great opportunity for your organization to promote itself. Consider this live marketing side of the project as a major part of your construction blueprint.