This may surprise you, but mg doesn’t design exhibits.
We design experiences – opportunities to create relationships at every juncture where brand and audience meet.
Why is this important?
When you design architecture alone, you look to a different master. It's an absolutely critical process and it takes a great designer to make it all come together. At mg though, that designer doesn't work in a vacuum. In fact, they're part of a strategic creative team that includes strategy, creative, design and digital. Their focus is on designing the overall guest experience.
When you design an experience, your mind goes to a different space. You’re looking at form, flow, function – and fun. You’re putting personality into the brand. Imparting the flavor that sets you apart from everyone else on the floor. Creating that can’t-miss opportunity to showcase your solutions and spur dialog between your staff and your guests.
Driving a great experience involves a meeting of the minds. Strategists and designers working hand-in-hand to create a solution that is clear, meaningful and memorable to your guests. Never a wasted step. Always an opportunity to delve deeper into the solutions you offer. Because a great story always leaves the reader wanting more.
What makes an experience GREAT?
Remember – anyone can design “stuff.” But it takes a true artist – or team of artists – to strategize the ideal visitor experience and create a seamless journey through your brand. One that unifies form, flow, and function with a flavor that is distinctively you. At mg, we have the teams, the talent, and the thoughtfulness to design a great exhibit, a great engagement, and a great experience.
Are you ready for a GREAT experience? Put the acronym to work for you!
Ben Olson is the Vice President, Managing Director of magnify™, the creative agency @ mg. magnify brings together the disciplines of strategy, creative, design, and digital to magnify the effectiveness of our client's experience marketing programs.