Living and working in the San Francisco Bay area, it’s exciting to be part of a community whose innovation helps drive the incredible experience that has defined the Consumer Electronics Show for almost 50 years. The hottest new technologies that will be influencing showrooms and show floors for the next 12 months – many of which were born in our communal backyard – will be unveiled during the course of this mega-show, which last year alone attracted over 170,000 attendees and filled almost 2.5 million square feet of exhibit space.
The clock is ticking down for next year’s show. So what can YOU do to be better prepared for CES 2017?
– The Center for Exhibition Industry Research (CEIR) tells us that 76% of attendees pre-plan their agenda based on pre-show communication; however, only about 20% of exhibitors leverage pre-show marketing campaigns.
– Pre-show marketing matters. Make sure you are doing something to put your exhibit on that agenda!
Best wishes for a successful CES. If you need any further advice, please don’t hesitate to give me a call!
Kristin Castelli, VP and Managing Director, West Coast Operations, is MG’s Leadership Team member in residence for West Coast clients. Kristin is instrumental in ensuring each partnership receives the personalized high-level recognition it deserves, while her broad focus and extensive background influences relationships across the country. Her expertise has helped MG build its presence in the medical, security and tech sectors.