A trade show completely overtakes all your senses, like walking through a bank of slot machines in a busy Las Vegas casino. So, the question is “How do you STAND OUT and be SEEN?”
Most are quick to answer with a hanging sign. And hanging signs are great. They give you height and visibility from across the show hall. But it can get crowded up there with EVERYONE on the show floor ALSO hanging a sign. Are you really getting the most visibility for your money? What other options do you have? How else can you help the old hanging sign out?
Here are some of my recommendations to help you answer all those nagging questions.
I hope this helps you to begin thinking outside the box. This is a creative industry and there are far more creative ways to being seen than throwing a giant sign, along with everyone else, in the air as high as they will let you hang it. Happy exhibiting!