Hanging Signs: Are They Always the Answer?

| July 25, 2017

A trade show completely overtakes all your senses, like walking through a bank of slot machines in a busy Las Vegas casino. So, the question is “How do you STAND OUT and be SEEN?”

Most are quick to answer with a hanging sign. And hanging signs are great. They give you height and visibility from across the show hall. But it can get crowded up there with EVERYONE on the show floor ALSO hanging a sign. Are you really getting the most visibility for your money? What other options do you have? How else can you help the old hanging sign out?

Here are some of my recommendations to help you answer all those nagging questions.

  • Audio Visual - Boosting your AV presence is a wonderful way to turn heads on the floor. Going big or going high could be your best ticket to being seen. Technology has come a long way, and the need for a bulky AV closet and an on-site technician is slowly disappearing. There are many cost effective ways to tell your story digitally and engage clients with content that can change with a tap of your smartphone or a sensor in the flooring.
  • Motion Lighting – Lighting is one of the most effective and cost-effective ways to make your exhibit pop. New projection options offer the ability to put motion and textures on your structure with the look and feel of high-quality projection mapping that takes less programming and man hours. It’s an amazing look when it’s coordinated with the graphics and colors of your space.
  • Guerilla Marketing – Can’t go high? Then take this right to the attendee at eye level and create some off the wall BUZZ!. What would get attendees talking more than 100 people walking around the registration line before the show opens wearing a unique and remarkable shirt? And guess the only place where they can get swag of their own?
  • Pre-Show Marketing – Get in front of your audience before they even get to the airport. Targeting your ideal customer with a unique, direct mail piece to invite them to a VIP experience in the booth or an after-hours event could be your ticket to nailing down that prospect you’ve been hunting for months. Imagine sending something that doesn’t get opened every day, like an odd shaped box or different wrapping.

I hope this helps you to begin thinking outside the box. This is a creative industry and there are far more creative ways to being seen than throwing a giant sign, along with everyone else, in the air as high as they will let you hang it. Happy exhibiting!