We all know the 80/20 principle – 80% of your business comes from the top 20% of your clients. But that relationship isn’t limited to sales figures alone.
In business – as in life – we seem challenged by the Complexity Catch 22. There seems to be a disproportionate amount of time, talent and treasure put into things that net us the least return and vice versa.
As an organization, mg has realized that even the complex world of face-to-face marketing has become part of this Catch 22. The result? More stress. Less efficiency. And often, lower energy on both sides of the table at that precious moment when brand and audience meet.
This year, we’ve committed to a renewed focus on simplicity for our team, our clients and our industry. And in that spirit, we would like to offer 5 ideas to make YOUR face-to-face marketing responsibilities simpler, more effective and whole lot more meaningful for you and your guests.
If complexity is challenging your face-to-face marketing program, perhaps it’s time to seek a simply better way to do things. Won’t you join us in making 2017 the year we bring a truly fresh and elegant perspective to every engagement opportunity?