The famous Edward De Bono said, “Creativity involves breaking out of established patterns in order to look at things in a different way.” I find this to be so true. Whether it is a breakthrough in product design or a look into the future of tradeshow booth design, creativity can be found and harnessed in many outlets and in many different professions.
A great example of this is in my recent trip to the University of Illinois where John Henken, MG’s Creative Director, and myself had the privilege of introducing students of the Industrial Design program to the Tradeshow Industry.
What we did was create a fictitious company - Spaced Out, a pioneer in the world of “space-cationing” and the future of space travel - to provide both a realistic application and room for creativity. The futuristic platform seemed to be intriguing for the students. John and I acted as the client seeking a trade show booth and the students asked questions about our needs in the space and what our overall goals were in exhibiting. We kept the parameters wide open to allow the students to produce creative ideas that were OUT OF THIS WORLD (no pun intended).
Most, if not all of the students, had never worked with an architectural space or thought about how people interacted in a tradeshow booth. Since they primarily design for hand held devices, this project offered a whole new take on creativity for the students. It really seemed to open their eyes to the endless possibilities in their future in the field of design.
Having graduated with a degree in Exhibit Design from Bemidji State University in Minnesota, it was so amazing to see how well the students (with such little experience in spatial design) grasped the concept and let their creative juices flow into some amazing tradeshow booth designs. Since they are so experienced in physically producing their work, we were also able to see actual models of their designs during our visit, which is another great tool for them to use as a creative outlet.
It was an amazing experience for both John and I, as well as the students. Seeing them take on the project with an open mind and with such creative ideas was so rewarding. You just never know who will be the next great tradeshow design pioneer of our generation. Eliminating boundaries on creativity based on a degree or trade would be...OUT OF THIS WORLD. (pun definitely intended).
Danika Stelton specializes in creating exhibit environments as a designer with MG. Among her innovations was creating the architecture supporting the MGU experience at ExhibitorLIVE 2016. Danika has been part of the MG family since 2014. She is a 2013 graduate of Bemidji State University where she majored in in Design Technology with an emphasis in design print, and exhibit design. Danika specializes in the architectural design of both trade show exhibits and permanent installations.