If you’re looking for evidence that integrated marketing campaigns work, the case study is writing itself before your eyes. And the subject of that analysis – the phenomenon known as Pokémon Go.
I admit, I haven’t played Pokémon Go. But my little marketer’s heart delights in seeing how this version of augmented reality has not only taken the world by storm, but has proven the effectiveness of a host of strategic engagement elements that are available to you today.
How can you leverage the success of Pokémon go at YOUR next show?
Whether you play the game or not, Pokémon Go can have a tremendous influence on your program. Are you ready to unleash these learnings on your next trade show or event?
Jen Borucki, HMCC, is a Marketing Communications Specialist for MG Design, a global full-service experiential marketing partner with complete turnkey design, fabrication, marketing, service and labor offerings to successfully create experiences that enrich our clients, our team, our community and our world. In addition to answering your RFI/RFP questions, Jen also provides copywriting services through MG’s internal marketing services agency, magnify™.