Engagement Strategy is Job One!
Jen Borucki, HMCC, Research Strategist | October 11, 2017
If someone builds a better mousetrap, they will come – right? Sadly, the answer is no. Especially in today’s global economy and 24/7 news cycle, customers and prospects are inundated by thousands of stimuli a day.
Launching Your Permanent Environment for Lasting Impression
Bonnie Hansen, CMP | September 26, 2017
Is your organization considering a physical “refresh”…maybe a lobby re-branding…an innovation center…an interactive kiosk…or a more permanent display of some kind? All of these installations are great means to convey your brands and initiatives and to provide the most impactful visitor experience at your locations. This is a big deal.
Preserving YOUR Environments: Simply Better Stewardship of Your Brand
Jen Borucki, Research Strategist | September 20, 2017
The last few weeks of natural disasters have drawn everyone’s attention to the environment. They have also helped to create a renewed commitment to good environmental stewardship.
I Got Nothing! Inspiring Innovation When Your Tank is on Empty
Jen Borucki, Research Strategist | September 6, 2017
You know the drill. The project that has been staring up at you from your desktop for a week now. You need a brilliant idea. Yet so far, nothing is coming. Time is ticking away. What will you do?
Part II: Turn your Marketing IN!
Bonnie Hansen, CMP | August 30, 2017
Last week, we focused on creating a compelling launch event to keep your employees informed and enthused. This week we focus on two more interactive events that can help you bring enthusiasm to your cross-departmental exchanges and corporate social responsibility initiatives.
3 Things that Complicate Everything
Jen Borucki, Research Strategist | August 8, 2017
Simplicity is something we should strive for every day of the year. It’s been our theme at mg for 2017 – and honestly, it works.
Permanent Environments: Establishing Your Identity at Home
Paul Kloeckner | August 1, 2017
We can dazzle potential clients and impress them on the show floor or at a well-conceived event. This will all fall flat if the client tours the facility and the identity and culture of our company isn’t properly represented.
Hanging Signs: Are They Always the Answer?
| July 25, 2017
A trade show completely overtakes all your senses, like walking through a bank of slot machines in a busy Las Vegas casino. So, the question is “How do you STAND OUT and be SEEN?”
Research, Indiana Jones Style
Jen Borucki, HMCC, Marketing Communications Specialist | June 26, 2017
How do you create great rapport with a new prospect? Act like an archaeologist.
Staff Training: Change the Conversation. Change the Results
Megan Wells | June 6, 2017
Training is a buzz word that unfortunately has a few connotations tied to it that aren’t exactly positive. So how can you change the perception and drive greater results on the trade show floor?
Conquering the Digital Divide in Experience Marketing
Ben Hermsen | May 2, 2017
On the show floor, a strong digital presence once set players apart from their competition -- but times have changed.
Simplifying Your Call to Action: Squashing Information Overload
Nancy Johnson | April 6, 2017
Consider your own reaction when you are faced with too many choices. What happens?
simply.enthusiastic! Students Collaborate at ExhibitorLIVE 2017
Ryan Scholtes | March 28, 2017
As lead designer on the simply mg™ exhibit, I was excited to interact with our guests. And on this particular day, a special audience was sharing the experience with me.
Measurement & Metrics: simply.illuminating
| February 27, 2017
Think of metrics as street lights on the highway to success. They shine light on where you are and where you’re headed, adding definition to the darkness.
Marketing in Latin America - A Revisit
Kelli Steckbauer | June 7, 2016
Is it fair to group these countries together when talking about business, marketing and trade shows? We've explored their differences before. Now let's explore their similarities.
Exhibiting in the Land Down Under; A Glimpse of Australia
Kelli Steckbauer | July 28, 2016
Designing and building in Australia is very similar to the U.S. But they do have a number of labor laws to keep in mind. Read more for tips and tricks as well as some sightseeing ideas.
4 Messages your Customers Want to Hear when they Visit your Exhibit
Betty Kasper | September 9, 2016
To grow your business make sure your messaging is in alignment with what your customers and prospects want to hear, not just something we want them to hear.
Just the Facts, Ma'am!
Jen Borucki | September 22, 2016
The RFI/RFP you sent out a month ago comes back with glowing generalizations that make each respondent sound like the guy who invented sliced bread. How do you sift through the fluff?
Destination Dubai: Success without the Stress
Kelli Steckbauer | September 27, 2016
If Dubai is a destination on your calendar, MG helps you make the most of your exhibit experience. De-stress for success by understanding how to manage your builder partnership.
Should We Stay or Should We Go?
Jen Borucki | October 6, 2016
Experiential Ambivalence (EA) is a serious malady spreading across show floors around the globe. Without prompt intervention, the prognosis is bleak. See if your program is at risk.
Lets Get Personal
Jen Borucki | December 6, 2016
Face-to-face marketing provides unparalleled opportunities for one-on-one engagement. Is your exhibit or event strategy ready to take the personalization plunge?
How To Get A Game Time Slam Dunk
Jen Borucki | October 13, 2016
Unforeseen obstacles are an inevitable part of trade shows. Fortunately, we have tips to help you turn that road block into a mere speed bump!
Trick or Treat: What's in YOUR bag?
Jen Borucki | October 27, 2016
Your trade show and event marketing partnership is like a trick or treat bag. What kind of surprise do you expect to find inside?
Expectation Take a Back Seat in the Fine City of Singapore
Kelli Steckbauer | November 12, 2015
Deb, a Global Account Manager at MG, visits Singapore for a client booth build at GasTech 2015. Her high expectations were well rewarded.
Increase your "Return on Thanksgiving" by 25%
Jen Borucki | November 25, 2015
As part of your year-end review process you probably look to statistics like ROI and ROO. We would also like to recommend that you look at your Return on Thanksgiving!
Have You Ever Entered "The Trade Show Zone"?
Jen Borucki | January 11, 2016
The Trade Show Zone is a place outside time and space where attendees walk right by as if you aren't even there. Learn how to avoid falling into this new dimension.
The EXHIBITORLIVE 2016 Countdown: 5 Days Until Show Opens!
Jen Borucki | February 24, 2016
EXHIBITORLIVE 2016 is almost here! While there are still a lot of last minute items to finalize we wanted to share with you 4 takeaways to help you in your planning process.
Continuing Education @ MGU: The power of trade show PR
Ann Marie Burke | March 4, 2016
Trade show media relations is a frequently overlooked tool that can bring much added visibility. MG's media material stood out amongst the 20+ PR kits at EXHIBITORLIVE 2016. Read how.
Design 'Speed Dating' at the University of Illinois Design Job Fair 2016
John Henken | March 16, 2016
Learn more about the day MG's Creative Director, John Henken, spent reviewing U of I Design student portfolios and coaching them individually in 20 minute intervals.
Port-a-ble [noun] 1. a version of something that can be easily carried.
Becki Lyyski | April 6, 2016
While a portable display is small it can have a big impact. Consider these helpful tips to make sure you get the best value for your budget.
Global Tips from the Client Side
Laura Taylor | November 16, 2016
Many of us remember the environmental mantra, “Think globally, act locally.” But did you ever realize how appropriate that sentiment is to global trade show and event marketing?
How Are YOU Tackling CES 2017?
| October 18, 2016
The clock is ticking down for next year’s show. So what can YOU do to be better prepared for CES 2017?
Tackling "Last Day of Show" Challenges
Jen Borucki | September 28, 2016
The last day of show is typically a slow traffic day for exhibitors, with many attendees using this as a travel day. How can we still make this day productive for our tradeshow?
Don't Become Another Statistic
Jen Borucki | September 20, 2016
Numbers help us draw the broad strokes as we adjust our “Four P’s” to meet our clients’ needs. But relationships are built off more than statistics.
Who Has Your Back?
Jen Borucki | September 13, 2016
We can’t always anticipate the unexpected. Here are some ideas to help you be ready when real life enters into your show preparations.
It's an Adventure!
Kelli Steckbauer | August 31, 2016
After traveling to Durban, South Africa, I hope the great experience resulting from my careful planning can be applied to your next international show.
Investing in YOUR Success
Jen Borucki | August 23, 2016
Maintaining your knowledge base is critical – but what about your trade show and event marketing partner? Are they investing in the skills needed to ensure your program is the best?
Care for a Little Trade Show Pokémon Go?
Jen Borucki | August 16, 2016
If you’re looking for evidence that integrated marketing campaigns work, the case study is writing itself before your eyes. And the subject– the phenomenon known as Pokémon Go.
Is Rental the Right Option for YOU?
Jen Borucki | July 26, 2016
The decision whether to rent or own can be complicated and you should never feel compelled to choose rentals as a matter of course.
Picking the Best Partner for YOUR Needs
Jen Borucki | July 5, 2016
If your plans include seeking a new partner to help you navigate the waters for your end-of-year shows, here are some thoughts on making your RFP process work for you.
Podcast Series: Peer-to-Peer Sharing
Laura Taylor | June 29, 2016
Maybe you’re new to this industry. Or perhaps you’re like me and you want to glean any insights you can from others who understand your incredible journey.
Safeguarding Confidentiality on the Show Floor
Jen Borucki | June 22, 2016
We lock our homes and password protect our homes. Does this same level of security extend to your brands and employee privileged information on the trade show floor?
What's Your Partner's Personality Profile?
Jen Borucki | June 8, 2016
What if there was an online "trade show" dating profile? We're in the relationship business,right? Shouldn't we be doing business with companies that match our company's personality?
Is Your Process KISS-able?
Jen Borucki | June 2, 2016
Process isn't a four letter word, but sometimes we treat it like it is. Of course, process drives everything we do. But do your processes withstand the KISS challenge?
EMS 2016 in Denver; Definitely a High-Altitude Experience
Ann Marie Burke | May 11, 2016
Face-to-face marketing is truly an unstoppable force as this year's success stories and next year's trends were shared at the 2016 Event Marketing Summit in Denver.
No Prospect Left Behind
Jen Borucki | April 29, 2016
Did someone mention the need for a post-show plan? Read more about moving the relationships that start on the trade show floor further along the sales pipeline.
Be the Change You Want to See
Kelli Steckbauer | April 26, 2016
MG's culture encourages our employees to be agents of change. Our entire industry benefits when people come up with a better way of doing things.
Is Your Booth Built to Sustain?
Jen Borucki | April 18, 2016
Being good stewards of our planet affects everyone, including trade show and event marketers. What can you do to improve your focus on sustainability?